James's industry research into using emotions to engage audiences is well known in the events and tourism sectors for which he has received international acclaim. He works in Europe, GCC and Asia on multiple types of events. He uses his charisma, intelligence and expertise to engage audiences. Using his extensive knowledge of audience psychology he facilitates effective knowledge transfer and behaviour change in many industry sectors:

​

Agriculture and Food Processing                   Architecture

Arts, Design, Heritage and Media                 Audio Visual and Multi-Media

Business and Finance                                     Construction

Culture and Entertainment                             Education

Healthcare and Pharma                                  IT, AI and Digital Transformation

Industrial Transformation                               Manufacturing and Logistics

Oil, Gas and Petrochemicals                         Real Estate

Travel, Tourism and Hospitality